Who taught you how to lead a sales team?
If the honest answer is nobody, you’re in the right place.
You were promoted because you could sell. Now you’re expected to coach a team, own the forecast and hold your own in front of the board. Dipti Pandit made that jump herself, and her sales leadership coaching helps B2B sales leaders across Australia make it faster and with far less stress.
Your sales leadership coaching at a glance
- One-to-one coaching and mentoring with Dipti Pandit
- Built around your real deals, team and targets
- Fortnightly sessions, plus quick-fire calls when you’re stuck
- The online program included, so you keep learning between sessions
- In person in Melbourne, or online anywhere in Australia
- For sales leaders, sales managers and top sellers stepping up
- Your progress scored on the five jobs of sales leadership
- Downloadable sheets and activities to use with your team
Picture your week, six months from now
This is what changes when you stop learning the job on your own.
- 8.30am
Your Monday pipeline review takes 45 minutes, and everyone leaves knowing their next step.
- 11am
You coach a rep through a live deal instead of taking it over.
- 2pm
You walk into the executive meeting with a forecast you trust and the story behind the numbers.
- 4pm
You interview a candidate for your team knowing exactly what good looks like.
- 5.30pm
You head home on time, because the team no longer needs you in every deal.
“She has a real gift for cutting through complexity and helping you see yourself as the leader you’re capable of being.”Liz Gant, Sales Manager, OnTap Data
Where are you today?
Rate yourself on the five jobs of sales leadership. You will see your score, your biggest gap and the best way for you to start.
Why great sellers struggle as sales leaders
Being the best seller got you the job. It is also why the new job feels so hard.
You were the best seller
Top of the leaderboardYou were promoted
A reward and a vote of confidenceNobody showed you the job
No playbook and no coachingYou’re closing deals at night
And the team stallsIn a study of 214 firms, each doubling of a new manager’s own pre-promotion sales was linked to a 7.5% fall in their team’s sales performance. Selling well and leading well are different skills, and the second one can be taught.Benson, Li & Shue, Promotions and the Peter Principle, NBER, 2018
Solo selling is one job. Sales leadership is five.
Win my own deals
“Early on I was promoted into a sales leadership role and nobody sat me down and explained what the job actually was. I learned it the expensive way, in front of a team and a target.”Dipti Pandit, Founder & CEO
Three ways to start
Start on your own today, work one to one with Dipti, or ask your company to invest in you.
Top Seller to Sales Leader
Online program, self-paced
Best if you want to learn the playbook at your own pace
- Six modules: the shift to leadership, then one for each of the five jobs
- Downloadable sheets and activities for one-to-ones, pipeline reviews, forecasts and board updates
- Your five-jobs scorecard
- 6 months’ access, with a 14-day money-back guarantee
- Fee credited if you move to Ready to Lead within 30 days
Ready to Lead
One-to-one coaching and mentoring
Best if you want a mentor working on your real deals with you
- Two 60-minute sessions a month with Dipti
- Quick-fire calls when something can’t wait
- Your scorecard and personal 90-day plan
- Written actions after every session
- The online program included
Sales Leadership Coaching
Business program for 3, 6 or 12 months
Best if your company will invest in your development
- Weekly one-to-one coaching for your sales leader
- Monthly progress reports to the CEO
- 360 feedback and shadow coaching
- Our 90-day promise
How we tailor your coaching to you
Your coaching starts with understanding you: your experience, your team, your goals and what success looks like in your role.
From there, every program is built around your real deals, combining the online program, one-to-one sessions and written actions you are held to.
Our four-step coaching approach
- 1
Assess and define
In week one, we score you on the five jobs of sales leadership, agree your goals and define what success looks like by day 90.
You get your baseline scorecard and 90-day plan - 2
Learn the playbook
Work through the Top Seller to Sales Leader modules at your own pace over 6 months, with downloadable sheets and activities for one-to-ones, pipeline reviews, forecasts and board updates.
You get tools you can use the same week - 3
One-to-one coaching
Fortnightly sessions on your live deals and real team issues, with written actions after every session and quick-fire calls when something can’t wait.
You get a mentor in your corner - 4
Review and lock it in
At day 90, we re-score you against your baseline, look at what has changed and decide together what comes next.
You get proof of your progress
Our 90-day promise
If progress isn’t visible at your 90-day review, we will tell you, and you can stop there.
What changes when a sales leader is coached
From top BDM to the sales leader the team needed, in 90 days
Dipti unpacked our challenges with precision… and coached our leaders to design a long-term robust sales strategy… We now have clarity, confidence, and a strategy we believe in.
Questions about sales leadership coaching
Who is sales leadership coaching for?
Sales managers, heads of sales and team leaders in Australian B2B businesses, plus top sellers and account managers preparing for their first leadership role. If you were promoted for selling and nobody taught you how to lead, it is for you.
What is the difference between the online program and Ready to Lead?
The online program teaches the playbook at your own pace. Ready to Lead adds Dipti as your coach and mentor, applying it to your real deals and team with written actions every fortnight. The online program is included in Ready to Lead.
Can my company pay for my coaching?
Yes. Many leaders ask their employer to fund coaching as professional development. Use the Email my CEO button for a ready-written request, and we can invoice your company directly.
What does a sales leadership coach do?
A sales leadership coach works one to one with you to build the skills the role needs: leading and coaching a team, owning the pipeline and forecast, designing the go-to-market strategy and communicating with the executive team and board. With Dipti, that work happens on your real deals and team issues, with your progress scored along the way.
How much does sales leadership coaching cost?
It depends on the format that suits you: the online program, one-to-one coaching or a company-funded program. Book a 20-minute chat and Dipti will recommend the right option and talk you through the investment.
What if it isn’t right for me?
The online program comes with a 14-day money-back guarantee. Ready to Lead has a three-month minimum, and at your 90-day review you decide whether to continue.
Do you coach sales leaders outside Melbourne?
Yes. Dipti is based in Melbourne and coaches sales leaders across Australia, in person and online.
Become the sales leader you were promoted to be
Start today with the online program, or book a 20-minute chat to see whether one-to-one coaching is right for you.
You will speak directly with Dipti Pandit, Founder & CEO.Source: Benson, A., Li, D. & Shue, K. (2018), Promotions and the Peter Principle, NBER Working Paper 24343.