Case Study, Corporate Sales Training

From 80% to 120% of target.
With the same team.

Melbourne-based B2B Education Provider, Corporate and School Clients, Tailored Sales Training Program
Best suited for: Australian B2B sales teams of 3 to 50 people who have pipeline but inconsistent conversion, teams avoiding strategic conversations with senior buyers, and Sales Heads who cannot pinpoint why performance is not improving.
80→120%
Of sales target after training
+25%
Additional revenue from existing customers
Months
Frameworks still in use after the program

A full pipeline. Patchy conversion. A team avoiding the hard conversations.

A Melbourne-based education provider selling courses and programs to schools and corporate clients. The team was capable, knew their product, and genuinely cared about their customers.

But they were not comfortable in sales language. They treated every conversation as transactional rather than strategic. When meetings moved toward senior buyers, budget conversations, or competitive decisions, the team pulled back instead of leaning in.

The pipeline looked healthy on paper. Conversion told a different story.


Not an effort problem. A framework problem.

The team was working hard. The issue was not motivation or activity. The issue was that they had never been given a structured way to think about sales conversations, handle objections with confidence, or manage accounts beyond the initial deal.

Without a shared language and methodology, each person was selling differently. Some were performing. Most were not. And the Sales Head could not pinpoint exactly where deals were being lost, because the process lived in each person’s head.


Practical training built around their actual deals. Not theory for the binder.

We designed and delivered a tailored Sales Excellence training program across three core areas, built around the team’s real pipeline, real customers, and real gaps.

Strategic Communication with Senior Buyers
Objection Handling and Closing with Confidence
Proactive Account Management
Sales Mindset and Accountability
Pipeline Qualification Frameworks
Pricing Strategy for Different Customers

Every module was built around the team’s live deals. Frameworks the team could use the next morning, not concepts to revisit when they had time. Manager enablement and follow-up were included to make the change stick beyond the workshop week.


Same team. Real numbers. Frameworks still running months later.

80→120%
Team moved from 80% to 120% of sales target after the program
+25%
Additional revenue regenerated from existing customers through proactive account management
Months
Frameworks and tools from the program still in active use months after delivery
Confident
Team now leads strategic conversations with senior buyers they previously avoided
“The half-day training program that Dipti delivered for our School Engagement team was fantastic. She didn’t just come in and deliver a program that was a rinse and repeat. She really connected her personal connection to our brand and our school offerings, reminded our team that they are a key value in shaping our impact and that their role really matters. The team walked away with really practical and useful tools along with a sales mindset.”
Emma Baker
GM, Project Rockit
“The tools are very practical and can be put in practice right away. Good to have exercises to take away, not just theory.”
Maria
Lead School Engagement Coordinator, Project Rockit
“Sales pitching was a real takeaway for new customer interactions. Pricing strategy for different customers gave us continuity in sales.”
Priya
GM Sales, Yasham Group

Transparent pricing. Tailored programs.

Every workshop is built around your team’s actual deals, your buyers, and your gaps. Choose a single module, a quarterly program, or a full curriculum across three streams.

Half-Day Workshop
$5,500
+GST. 3 hours online or face-to-face. Single module tailored to your team’s deals.
Full-Day Workshop
$8,500
+GST. 6 hours online or face-to-face. One module in depth or two related modules combined.
Quarterly Program
Custom
Monthly upskilling across a quarter or longer. Sales kickoffs and offsites scoped to your team.
The Bottom Line

Most sales teams do not have a motivation problem. They have a framework problem. The team in this case study was already working hard. What changed was giving them a shared language, a structured approach to sales conversations, and the confidence to lead discussions they had been avoiding.

If your team has pipeline but inconsistent conversion, or if you cannot pinpoint exactly where deals are being lost, that is the gap sales training closes. It takes one program, built around your actual deals, to shift the number.

30 minutes. No deck. We will talk through your team’s gaps, the modules that would shift the most, and the format that fits your rhythm.

Book a Free Discovery Call