Case Study — Corporate Sales Training
Win rate from 18% to 28% in just 90 days
B2B technology company · One quarter training program
The Challenge
A B2B technology company’s sales team was struggling with inconsistent messaging and losing deals late in the sales cycle. Their Account Managers and BDMs lacked structured frameworks for complex enterprise deals.
What We Did
We delivered a comprehensive training program over one quarter, including intensive workshops on Account Planning, Objection Handling, and the MEDDIC Sales Methodology.
The Results
18→28%
Win rate increase in 90 days
35%
Improvement in objection handling
22%
Faster deal progression
1 framework
Consistent qualification across all deals