For B2B founders ready to back themselves
You're brilliant at what you build. Your selling should match it.
Most founders spend years working sales out the hard way, losing momentum every quiet month. Revenue Ready 90 puts a senior sales coach in your corner for 90 days: a commercially sharp offer, a pitch that wins the right clients, and a pipeline you can rely on. One quarter, not four years.
Book a 20-Minute ChatNo pitch, no pressure. A 20-minute chat to see if we are the right fit, both ways.
Why now
"Most founders lose years teaching themselves to sell. You don't have years to lose."
Dipti Pandit, Sales Pundit Consulting
You don't have four years to work sales out alone, and you can't afford to lose momentum trying. The founders who scale fast aren't the ones who figure it all out themselves. They're the ones who get the right guidance early, while it still counts.
Revenue Ready 90 is that guidance, built for the first stretch of your business that decides everything.
You built something real. Pipeline is the missing piece.
Revenue Ready 90 is for B2B founders stretched across delivery, clients, ops, and family, who know the revenue potential is there but cannot seem to build a consistent pipeline without it consuming what little time they have left.
Work only comes when someone vouches for you
Referrals are great until they stop. With no reliable way to generate your own pipeline, every quiet month feels like a crisis.
You manage everything, and sales keeps getting cut
Delivery, clients, admin, social, family. Sales gets deprioritised every week because everything else feels more urgent. Nothing changes.
You suspect you are underpriced or mispositioned
You are leaving money on the table but cannot pinpoint whether it is your ICP, your pitch, your pricing, or all three at once.
Selling feels uncomfortable, so you avoid it
You have paid agencies, outsourced it, or hoped inbound would be enough. You are not sure how to have a sales conversation without feeling pushy.
Some months great, some months terrifying
You cannot forecast with any confidence. The inconsistency is exhausting. You need a pipeline you can see, measure, and manage.
You know the revenue is possible, you need the path
The business is capable of more. What you need is a structured plan and someone who has done this before to hold you to it.
Built on the 4Ps of founder-led sales.
Product
Shape what you sell into a commercially viable offer that solves a problem buyers will pay to fix. No more guessing whether the market wants it.
Positioning
Get sharp on your ideal client, your message, and your price. Attract the right buyers at the right rate, instead of chasing anyone who will talk.
Promotion
Generate leads through the channels that fit you, without burning cash on an agency you can't trust. Outreach you can actually run yourself.
Process
A repeatable sales process you run every week. From first conversation to signed client, with nothing slipping through the cracks.
Product and Positioning come first, because a pitch only works once the offer and the buyer are clear. Then Promotion and Process turn it into pipeline.
You don't need more advice. You need someone in your corner who has been in the room.
Revenue Ready 90 puts a senior sales mentor inside your business for 90 days. We look at your pipeline, challenge your pitch, work your live deals alongside you, and hold you to one non-negotiable outcome: a signed customer before the 90 days are up. Every session is built around your business, your buyers, and your numbers. You leave each one with a specific action and no excuse not to execute.
Three layers of support. One outcome.
Revenue Ready 90 is not a course you watch and forget. It combines live group learning, private advisory sessions, and on-demand deal support into a single structured program across 14 weeks.
Live cohort learning
Fortnightly online sessions building the complete B2B sales system. Every session ends with one executable action. All recorded and uploaded to the learning library.
One-on-one advisory
After each group session, you work privately with Dipti to apply the content to your business. Your ICP. Your pitch. Your pipeline. Your proposals. This is where the program becomes yours.
On-demand deal support
Eight 15-minute slots across the program for live deal coaching, objection prep, proposal sense-checks, or any pressing commercial situation. Book them when you need them.
You build this in a room full of founders, not on your own.
Selling as a founder is lonely, and isolation is where momentum quietly dies. Revenue Ready 90 puts you through all 90 days alongside six to eight founders facing exactly what you face, at exactly the same time. The room is half the value.
Shared experience
Real stories and what is actually working, shared openly. Often the founder beside you cracks your problem faster than any framework can.
Your cheerleaders
A genuine support network of people who get it. They celebrate your wins, steady you on the hard weeks, and keep you accountable without you having to ask.
Cross-referrals
Founders selling into adjacent markets become each other's pipeline. Warm introductions and referrals you simply do not get when you work alone.
The Revenue Ready 90 community
Your access does not end at Day 90. Stay in the community to network, ask for help, refer and be referred, long after the program finishes.
Seven sessions. One complete sales system.
Each group session covers a distinct part of the sales engine and ends with one executable output you can complete within 48 hours. Your one-on-one the following week applies it directly to your business.
Three outcomes. No ambiguity.
A commercially viable offer that attracts the right buyers. Your product or service, shaped and priced so the right clients see the value and come to you, instead of you chasing anyone who will talk.
Targeted messaging and a pipeline you can rely on. A sharp ICP and outreach that bring the right leads in, building a steady pipeline you can see, measure, and forecast from.
A sales process you lead with confidence, and a signed customer to prove it. A repeatable system that takes you from first meeting to closed deal with clarity, not hope. Including at least one new signed customer before we finish, the goal we set together on Day 1.
"The founders I work with don't just learn how to sell. They win the right customers, with confidence."
Dipti Pandit, Sales Pundit Consulting
Founders in the room, already winning.
One founder grew their pipeline from $200K to $1.4M in four sessions.
Another went from zero to four new leads the week they delivered their rebuilt pitch.
Another now leads meetings with Telstra, BUPA, and other names you would recognise, on deals worth up to $1M.
Wins from the current cohort, mid-program. Real numbers, still in motion.
Simple monthly pricing. One clear return.
- 7 x 90-min live group sessions
- All frameworks, tools and templates
- The Commitment Charter
- Your 90-Day Revenue Activation Roadmap
- Full eLearning library and recordings
- Revenue Ready 90 community access
- Everything in the Group Program
- 7 x 60-min one-on-one sessions on your offer, pitch and pipeline
- 8 x 15-min on-demand support slots
- Fortnightly accountability check-ins
- Direct access to Dipti between sessions
- Apollo and Sales Navigator walkthroughs
Some founders will read this far and go looking for something cheaper. They will find it. The internet is an ocean of free sales advice, and there is a thousand-dollar course on every corner. If a few more videos is what you are after, go and take them.
You can also ask ChatGPT or Claude to write your pitch, plan your outreach, and explain how selling works. Use them, they are brilliant at it. But notice what they will never do. They will not sit across from you and refuse to let you hide. They will not hold you to the work when delivery is screaming for your attention. They will not turn knowing into doing. AI hands you the what. It cannot build the habit.
And the habit was always the real gap. Not knowing what to do, but doing it, week after week, until it becomes the way you operate. That is what we close. We build the offer, the pitch and the pipeline with you, hold you to the cadence, and stay in the room until selling is something you run, not something you dread.
This is for the founder who already believes in what they have built and is done waiting for permission to grow it. You are good at what you do. You deserve to win the customers your work earns. You do not need convincing that you will succeed, only a faster, surer way to get there. If you are still hunting for proof that you are ready, this is probably not your moment yet.
We take six to eight founders a cohort, and we choose carefully, because this only works for people who are all in. One new customer usually returns this many times over, in weeks rather than the months it would cost you alone. This is not the cheap option. It is the one that changes how you operate, and the ladder to where you are trying to go. If you are ready to climb, so are we.
Built for you if
- You are a B2B founder doing your own selling, somewhere between starting out and $500K in revenue.
- You are great at what you deliver, but selling it consistently is the gap.
- You want a clear offer, a pitch that wins the right clients, and leads coming in without guesswork.
- You are coachable, committed, and ready to do the work between sessions.
- You want a coach who has been in the room, not someone who read about sales.
And not for you if
- You want someone to do the selling for you.
- You want quick wins without committing to the process.
- You are not willing to put a couple of hours in between sessions.
Six to eight founders per cohort. We keep it that way on purpose. Small enough that everyone gets real airtime, big enough for genuine peer challenge.
Dipti Pandit
Founder & CEO, Sales Pundit Consulting
Dipti is a B2B sales transformation specialist who has spent her career at the intersection of sales strategy and commercial execution. She works with founders, CROs, and sales leaders across technology, software, and professional services businesses in Australia, building the go-to-market systems, pipeline disciplines, and sales capabilities that turn inconsistent revenue into predictable growth.
- B2B sales transformation and revenue growth advisory
- Technology, software and professional services
- Victoria-based, Australian B2B market specialist
- Zoho affiliate partner and certified advisor
- Host of The Sales Leadership Lab podcast
- Author of Hot From the Sales Press newsletter
In their words.
"I came to Dipti for support and guidance as I had so many ideas on how to grow my business but lacked the clarity on sales process or systems. With the 4P system, I gained better clarity on my offer and positioning. That then helped me refine my proposals and offer. Dipti held me accountable to my goals between our sessions. By the fourth session, my pipeline went up 7x. I'm grateful for her strategic thinking and ability to help me simplify my habits to focus on the right things to grow my business."
"I enrolled in Revenue Ready 90 and it was a game changer. When I started my business, I didn't really know sales, so I'd been learning on the go and experimenting. This program gave me clarity. Dipti helped me get clear on exactly who my work is for, and we rebuilt my pitch and capability statement to speak to them. Now I'm confident about generating leads and converting them into clients. I highly recommend this program to every early stage founder who's great at their craft but stuck on the sales side."
"Engaging Sales Pundit Consulting was one of the most strategic decisions we have made in 25 years. Despite having a functional sales team, we lacked true direction, processes and alignment with the Board's expectations. Dipti unpacked our challenges with precision, delivered a powerful sales health check, and built a clear, future-ready roadmap. We now have clarity, confidence, and a strategy we believe in."
"Dipti has been more than a coach, she has become a trusted mentor. Her style is blunt, open, and refreshingly honest, and she is always willing to share her own experiences in a way that lifts your confidence and sharpens your thinking. She has a real gift for cutting through complexity and helping you see yourself as the leader you are capable of being."
Sales coaching for founders, answered.
How can a founder fix their sales?
How do founders learn to sell?
What does a sales coach for founders actually do?
How can business owners grow sales and revenue?
How do you build a sales process as a founder?
Is Revenue Ready 90 right for early-stage founders?
Expressions of interest open now
Get ready to win clients in 2027.
The next cohort runs 9 September to 9 December 2026. Ninety days that set you up to start 2027 with a sales engine that actually works. The next step is a 20-minute chat to see if this is the right fit for where you are.
Book a 20-Minute ChatNext cohort: 9 September to 9 December 2026 · Six to eight founders only · EOI open now