Your sales team is busy.
Revenue isn’t moving.
Sales transformation for Australian B2B businesses. We rebuild dysfunctional sales operations into scalable, predictable revenue engines, end-to-end, over 90 to 180 days. Built for $10M to $50M companies where activity is high and the number isn’t landing.
Built and led by Dipti Pandit. 18 years in B2B sales. Vodafone, Tata, BUPA, Melbourne Business School.
30 to 300 people
Activity is high.
The sales operation is dysfunctional.
The team is working hard. Quarter after quarter, the numbers tell a different story. If three or more of these are true for your business, the sales engine underneath your team needs re-engineering.
None of these are people problems. They’re symptoms of a sales engine that was never re-engineered for the size your business is now.
Four numbers that move within 180 days.
Forecast accuracy
you can stand behind
Pipeline coverage
that scales beyond a few key accounts
Sales cycles
materially compressed
A focused, productive sales team
built for scale
End-to-end transformation, in three milestones.
Six-figure engagements are written by what you can see, not what you’re told. Here’s what’s running, what gets re-engineered, and what your team owns at each milestone.
Day 30 The diagnosis is in.
Four weeks inside your business. The engine is pulled apart. The gaps are named. The plan is committed.
- Sales health assessment. Engine ranked against the five components by revenue impact.
- ICP and go-to-market reset. Documented ideal client and where the next $10M of revenue actually is.
- Sales tools audit. CRM, methodology, and tech stack rationalised against the work.
- One-page commercial summary you can act on this week.
- Sales Head fully briefed and aligned with the plan.
Day 90 The engine is running.
The system is live. The team is working it. The forecast cadence has become routine. You can already see the difference.
- Pipeline architecture live in your CRM. Stages, exit criteria, conversion benchmarks. Built around buyer behaviour.
- Forecast governance running. Weekly cadence, deal review structure, accuracy tracked from day one.
- Live sales call reviews. Real coaching on real deals, every week.
- A forecast you can commit to with confidence.
- Sales leaders coached to lead the rhythm, not just enforce it.
Day 180 We hand it over and leave.
The engine is yours. The team owns it. The numbers are reliable. We exit with a handover plan, not a renewal pitch.
- Sales leadership system embedded. 1-on-1s, deal coaching, performance management, comp design.
- Team enablement complete. Onboarding, ramp, methodology, certification.
- Hands-on execution support. Through the end of the engagement, not pulled out at week 12.
- An engine built for the next $20M of growth, not the last one.
- A focused, productive team ready for modern B2B selling.
What you won’t get anywhere else.
Most CEOs at this stage are choosing between bringing in a large consulting firm, hiring an additional senior sales leader, or engaging a US-trained fractional. Here’s what changes when you engage us.
We work with your Sales Head, not over them.
Your Sales Head is delivering. They built what’s there. We come in as senior reinforcement, not replacement. They keep ownership of the team. We rebuild the system underneath them. The Sales Head looks better at the end. So do you.
We embed. We don’t deliver decks.
Pipeline architecture rebuilt in your CRM. Forecast cadence run with your leadership. Deals coached in real time. The system is yours by exit, not a binder for the shelf and a quarterly check-in.
Australian operator. Not imported playbook.
Methodology built for the way Australian B2B businesses actually buy, by an operator who has run sales for Vodafone, Tata and BUPA in this market. No recycled US tactics that fall flat in a Melbourne or Sydney boardroom.
Senior delivery. No bait and switch.
Every engagement is led by Dipti directly, with 18 years of B2B sales leadership across enterprise and growth-stage businesses. You buy the senior. You get the senior.
What you can expect. What we’ll need from you.
Our commitments to you
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Structured methodologyProven frameworks, not guesswork. The Predictable Revenue Engine, applied end-to-end.
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Hands-on deliveryWe’re embedded in your business through the engagement. Not pulled out at week twelve.
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Practical outcomesSystems your team can actually run. Not strategy decks. Not dashboards no one updates.
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Data-driven approachProgress measured weekly. Results tracked against the numbers we set on day one.
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Commercial focusSolutions grounded in your business reality. Built for revenue, not theory.
What we’ll need from you
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Openness to changeWillingness to evolve the current approach. We don’t engage where the answer is “we’ve always done it this way”.
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Team engagementActive participation from your salespeople and sales leaders. The team has to be in the room.
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Data transparencyAccess to the CRM, the sales pipeline, the metrics, the forecast history. We need to see what’s actually happening.
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Decision-making authorityAbility to implement changes during the engagement. Without authority, the engine doesn’t get rebuilt.
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Commitment to executionFollow-through on recommendations, beyond our exit. The engine works because the team runs it.
A six-month transformation that gave the GM a sales operation he could defend.
Happen Business engaged us to rebuild a sales engine that had outgrown its original design. We worked alongside the GM and the existing sales leadership team. Pipeline architecture, forecast governance and leadership system embedded end to end.
Engaging Sales Pundit Consulting was one of the most strategic decisions we’ve made in 25 years. Dipti unpacked our challenges with precision, built a clear, future-ready roadmap, redefined processes and coached our leaders to design a long-term robust sales strategy.
I built this practice for the CEO who has done everything right and is still watching revenue stall while the team works harder than ever.
The pattern is always the same. Sales become unpredictable. The forecast keeps missing. The go-to-market plan that worked at the last revenue tier doesn’t deliver at this one. It isn’t a people problem. It’s an engine problem nobody has had the time, or the senior commercial lens, to fix.
I have spent 18 years in the trenches of enterprise sales, leading portfolios of more than $60M, building a new market that generated $12M in three years, and scaling national accounts from $3M to $10M in annual revenue. From Vodafone, Tata Communications and BUPA through to growth-stage businesses across telecom, software, IT, health, risk and compliance, the work has always been the same: turn unpredictable sales activity into a scalable revenue engine.
That is the work I do here. I come in alongside your Sales Head, rebuild the system underneath the team, and leave with the engine running. The Sales Head looks better. The numbers become defensible. The business stops surviving and starts scaling again.
Sales Pundit Consulting
Sales transformation, answered.
How long does a sales transformation engagement take? +
A typical sales transformation engagement runs 90 to 180 days, structured around three milestones at Day 30, Day 90, and Day 180. By Day 30 the diagnostic is complete and the sales engine redesign is locked. By Day 90 the new pipeline architecture and forecast governance are operational. By Day 180 the engine is running independently with the leadership team.
What's the difference between sales transformation and sales training? +
Sales training builds capability in individuals. Sales transformation rebuilds the operating system the team works inside, including pipeline architecture, forecast governance, sales leadership rhythm, and go-to-market design. Training improves how individuals sell. Transformation rebuilds how the business sells.
How much does sales transformation cost in Australia? +
Sales transformation engagements with Sales Pundit Consulting are typically scoped between $100,000 and $150,000 AUD for a 90 to 180-day engagement. The exact investment depends on the size of the business, the depth of the transformation, and the level of embedded delivery. Pricing is confirmed on the discovery call.
Will this disrupt our current sales operation? +
Sales transformation is designed to run alongside your existing operation, not replace it overnight. We work with your existing Sales Head and team, rebuild the system underneath them, and transition the new operating model in stages. The team continues selling throughout the engagement.
How is this different from hiring a fractional sales leader? +
A fractional Chief Revenue Officer or Sales Director takes the leadership seat for a period of months. A sales consultant works alongside the existing leadership instead of replacing it. A sales transformation engagement rebuilds the operating system and capability of your existing leadership and team, then exits. Transformation leaves a working engine behind. Fractional leadership leaves once the contract ends.
In six months, this doesn’t fix itself.
It gets worse.
Read this slowly. If you’re already feeling some of it, you already know what the next two quarters look like.
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The Sales Head you trusted has already started taking calls.Not yet, but soon. Senior people don’t wait around for the engine to get fixed. They go where it already is. By the time they tell you, they’ve signed.
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The number you committed to is now the number you have to explain.Every quarter you miss, the meeting gets harder. The questions get sharper. The benefit of the doubt you spent years earning gets quietly withdrawn.
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The CRO you’ve been telling yourself you’ll bring in next year chose your competitor.Not because they had a better offer. Because the competitor had a working engine to step into. Senior commercial talent goes to where the system is. Yours isn’t.
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Your best two salespeople have stopped pushing back.That’s the worst sign. They’ve decided the system isn’t going to change. They’re either looking, or they’re checked out. Either way, you’ve already lost them.
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By FY27 planning, the growth target isn’t ambitious. It’s embarrassing.What was a stretch goal in March becomes the line you can’t say out loud in November. The story of this business changes from “growing” to “stuck”, and that story compounds in the wrong direction.
You felt some of this before you started reading.
Don’t pretend you didn’t.
Build the sales engine for where the business is going next.
30 minutes. No deck. We’ll talk through where your sales engine is now, where the growth target is harder to defend, and whether transformation is the right next step. If it isn’t, we’ll tell you. Your Sales Head is welcome on the call. Senior sales advisory across Australia, on a real engagement.