Case Study — Sales Transformation
From 12-month sales cycles to 2 months in 120 days
ERP business · 120-day transformation program
The Challenge
A 25-year-old ERP business had plateaued after acquisition. Outdated sales methods, unconfident leadership, high team attrition, and a 12-month sales cycle were killing growth. Sales leaders couldn’t create basic sales plans, marketing operated without clear metrics, and BDMs were buried in admin instead of strategic selling.
What We Did
Over 120 days, we delivered a complete sales process redesign and GTM strategy overhaul. We restructured the team with Account Manager roles and optimised workflows, implemented new CRM tools, and coached leaders to build comprehensive strategies and pipeline metrics.
The Results
43%
Pipeline growth
28%
Better forecast accuracy
12→2
Months — sales cycle slashed
10mo
To hit sales targets