A commercial cleaning company servicing government departments, stadiums, and construction sites entered a critical revenue collapse following a change in ownership. Annual revenue had dropped to $200k, with no sales process, no outbound structure, and thousands spent on marketing without pipeline nor conversion. The owner was preparing to sell the business at a loss due to lack of pipeline visibility and confidence in recovery.

We rebuilt the sales engine from the ground up by implementing a structured sales process, hiring and enabling a dedicated sales representative, reactivating dormant accounts, and introducing disciplined outbound activity supported by playbooks, call scripts, talk tracks, and pipeline management cadence. Within the first phase of the engagement, the business moved from having no predictable pipeline to operating with structured opportunity flow and measurable revenue conversations across target sectors.

The business shifted from exit mode to recovery mode with a functioning pipeline, reactivated client relationships, and restored commercial visibility across growth activity. Instead of preparing to sell at a loss, the owner regained confidence in a scalable revenue pathway supported by a repeatable sales structure and clear execution rhythm.